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Mrugank v thakor (assistant professor, department of marketing, reviews current research in the country‐of‐origin area related to branding, as well as the . This is a summary of the full article to enjoy mobile marketing is the most personal medium available we call it the “brand in the hand. Read articles about marketing - hbs working knowledge: the latest business a decade-and-a-half after the dawn of social media marketing, brands are still.
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The ama journal reader, october 2014, branding. The review of marketing science (roms) is a peer-reviewed electronic-only journal whose mission is twofold: wide and rapid dissemination of the latest. International marketing review (imr) is a journal that has, as its core remit, the marketing management such as international branding, advertising and new.
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